Why you need this course

Did you know there is a lot of public information to be found on Facebook without being logged on? In this course you'll learn how to search and view that information, all without having an account on Facebook.

Not everyone is fortunate enough to have the opportunity to create synthetic identities (also known as sock puppets and research profiles) to use for Facebook investigations. So if you find yourself in this position, this course is for you.

Learn everything about how to search for information on Facebook without a logged on profile.

Enroll in this course to master the use of Facebook's social media data in your work.

Key learning objectives:

  • Understand how to find data that is hosted on Facebook, without visiting their social media platform.
  • Understand the different places within Facebook where you extract meaningful data.

At the end of the course, you will have:

  • Discovered the fundamentals of Facebook, including its core functions, the diverse user base it serves, and the various ways it can be utilized.
  • Gained insights into the types of data accessible on Facebook.
  • Know about locating data within Facebook, focusing on navigating user profiles, groups, pages, and activity logs.
  • Explored techniques for searching information on Facebook without requiring a logged-in account, emphasizing alternative research strategies and public data access methods.
  • Mastered the use of Facebook's Ad Explorer tool to extract significant data about advertisers, their target audiences, and the demographics of the viewers engaging with these ads.
  • Employed third-party websites to access cached Facebook content, enabling retrieval of previously available data and posts.

Frequently Asked Questions